About Us
Muffin Break is always looking
for enthusiastic people to join its team of franchisees.
Muffin Break currently has sites selected
throughout Australia, New Zealand and the UK and invite you to
express interest in them by reading through our franchising
information and filling out an enquiry form.
Introduction to Muffin
Break
Muffin Break is a unique
specialty bakery/cafe retail system, that operates throughout
Australasia and is growing rapidly in the UK. Muffin
Break is able to negotiate prominent positions in these
markets best known shopping and retail centres. Muffin Break has a
very active new store development plan.
Muffin Breaks unique sales
proposition is that all food is prepared and baked on the premises
daily using, whenever possible, natural ingredients, free from
preservatives. These important points distinguish Muffin
Break products from all other bakery cafes in this
niche.
Muffin Break sells its own
exclusive blend of coffee that complements the other high quality
products on offer. The unique product that Muffin
Break offers appeals to a wide range of customers.
Predominately, the Muffin Break customer is
female, spends considerable time in shopping centres and is looking
to reward herself with a break.
The position and presentation of Muffin
Break shops provides a great environment for customers to
enjoy Muffin Break's delicious products and
ensures exposure and access to a large number of potential
customers.
Here are some of reasons why you should consider a Muffin
Break bakery café.
Established Business
System
You benefit from Muffin Break's
established intellectual property (comprising trademarks, imagery,
manuals, techniques and recipes) that Muffin Break
makes available to its franchisees.
Muffin Break is experienced in
selecting prime sites and has significant credibility with the
retail property industry. Once the site is selected, Muffin
Break will negotiate and enter into a lease of the
site.
When Muffin Break has reached
agreement with the lessor, Muffin Break's
development team designs and supervises the fitout of the café
to Muffin Break's specifications. Muffin
Break obtains competitive quotes from approved,
independent contractors and has negotiated national supplier
contracts.
Developed Products and
Services
Muffin Break has developed
numerous product recipes since its introduction and continues to
innovate with product. Muffin Break offers a wide range of muffins
including fruit based muffins, low fat and high fibre muffins, bran
and savoury muffins. Muffin Break also has a wide range of cookies,
cakes, pastries, savouries, quiche and sandwiches to complement the
muffin range.
Muffin Break has an exclusive
blend of freshly roasted and freshly ground coffee. Our baristi are
highly trained individuals, committed to delivering a top class
espresso coffee to the cup every time. In addition to this,
Muffin Break sells a selected range of whole
coffee beans for those wanting to enjoy a Muffin
Break coffee freshly made in their homes.
Muffin Break also offers a wide
choice of herbal and regular teas, in addition to many hot and cold
coffee beverages and other specialty drinks from the many recipes
available.
Muffin Break also takes on the
responsibility of developing and trialing new products to
constantly improve the Muffin Break range.
Training and Business Advice
Muffin Break provides extensive
training to franchisees. On-site training is conducted prior to
store opening and for an initial opening period.
On-going training and advice is provided to
franchisees through regular visitations by highly trained
Muffin Break representatives appointed to assist
each café.
Muffin Break has developed
nationally recognized training programs for shop staff and
franchisees that result in nationally accredited certificates in
food retail. This is achieved through the administration of
specific development programs and in-store training at our
nominated training stores.
Group Advertising and
Marketing
Muffin Break employs a marketing
department to develop and implement marketing and advertising
strategies. The marketing department communicates regularly with
franchisees regarding in-store promotions and national
initiatives.
Muffin Break has an established
brand due to previous marketing and promotional activities. The
marketing department will continue to build on the established and
trusted name of Muffin Break for the benefit of
all Muffin Break cafés.
All of these reasons reduce the risk to you of
proceeding with a Muffin Break cafe, compared with embarking on a
similar business venture on your own account.
Whilst Muffin Break's concept is
a proven and established business system of developed products and
services, on-going training, business advice and group advertising
and marketing, your success will also depend on your enthusiasm,
attitude, capacity for hard work, people skills and entrepreneurial
spirit.
Investment
guideline
| Typical Budgeted
Costs | Kiosk | Sit In Cafe |
| Shop Fit Out | £77,850 | £108,000 |
| Equipment | £26,400 | £26,400 |
| Initial Franchise Fee | £20,000 | £20,000 |
| Legal Fees & Stamp Duty
(est.) | £6,700 | £6,700 |
| Total | £130,950 | £161,100 |
What does it take to be a successful Muffin
Break franchisee?
Our most successful franchisees have:
- Enthusiasm, ambition, integrity and a strong
work ethic
- Strong communication skills
- Personal day-to-day involvement in the
management of the business
- Financial security and the financial capacity to
open and operate the business
- A willingness to adhere to the required systems
and procedures
- An attitude of success
Current Store
Locations
Ashford - County Square Shopping Centre
Basingstoke - Festival Place Shopping Centre
Nottingham - Broadmarsh Centre
Derby - Westfields
Tunbridge Wells 1 & 2 - Royal Victoria Centre
Woking - Peacock Centre
Manchester - Trafford Centre
Lewisham - Lewisham Centre
Redditch - Kingfisher Centre
Welwyn Garden City 1 & 2 -
Howard Centre
East Kilbride - Centrewest
Birmingham 1 & 2 - Bullring
Nuneaton - Ropewalk Centre
Nottingham - Victoria Centre
Dundee - Overgate Centre
Dudley - Merry Hill Centre
Crewe - The Market Centre
Gateshead - The Metro Centre
Paisley - The Paisley Centre
Highgate London - Whittington Hospital
Bishops Stortford - Jackson Square
Guildford - The Friary Centre
Grimsby - Freshney Place Shopping
Centre
