The Snippet is about Running a Unique,
4-Page Upbeat and Fun Publication
Can
you:
Build relationships with local
businesses
This is NOT a home-based publishing business. We
provide all the editorial, printing and design aspect of the
business. A single territory of The Snippet, once established, can
be run on an extremely part-time basis (one day a week).
Alternatively, by investing in additional territories, this can be
a highly lucrative full time or even managed business. We can show
you how you can present the advertising opportunity to 20+
different local business’s in an hour and a half
meeting.
Although printed and distributed weekly,
advertisers pay for 13 week blocks with money paid upfront. Once up
and running, this is a lovely business to maintain based upon good
relationships with your distributors and advertisers:
You only need to sell 28 adverts initially
for the first quarter
High Repeat Business - the current renewal rate is 60% (17
advertisers) which only leaves 11 adverts to sell 4 times a
year
Some of our advertisers are in their 3rd year of
advertising
Are you looking
for:
- Full Flexibility of a home-based part-time or
full time business
- An alternative cash flow channel to run
alongside another business
- Low entry cost with a fast return on
investment
- Earning potential of £40k + per annum
(Part-time) and over £100k (Full Time)
- An upbeat established brand with a great
reputation
Compare the ease of selling exclusive, high
visibility, flexible and affordable advertising in The Snippet to
selling advertising for any other franchise mediums be it local
marketing websites, community magazines or local
directories.
The Snippet is a free weekly publication that is
distributed to coffee shops, cafés, restaurants, hairdressers,
business centres, actually anywhere that people wait. It operates
on a local basis and is unique in many respects.
8 Reasons Why The Snippet is
Unique:
The Snippet is a unique publication specifically
designed to offer small and medium sized local businesses a
way to reach new customers and remind existing customers
why they should come back again. By placing ads within an
environment where there is little, if any, other advertising
‘noise’ – cafés, coffee shops, restaurants
and bars - advertisers can reach a captive
audience (waiting for friends, dining alone, waiting for
an order to come, waiting to be served…); there’s no
better time to get people to see and read ads.
The Snippet offers exclusive
advertising. In an increasingly competitive world this
gives advertisers the chance to get ahead by being the only
business in their category to advertise. Advertisers can maintain
this competitive advantage for as long as they continue to
advertise in The Snippet as they will always have first refusal on
that space.
The offer/promotion can be changed on a
weekly basis at no extra charge.
The Snippet offers high visibility to advertisers.
With just 28 ads and a small amount of editorial written in
‘bite sized’ chunks, the ads have strong visibility and
are an integral part of The Snippet, not just an
‘add-on’.
The Snippet is free to consumers and
affordable to advertisers. Businesses sign for a minimum
of 13 weeks meaning that an ad will be noticed by readers who
regularly visit cafés in their local area, its content will be
absorbed and they will retain a residual awareness of the
advertiser as a credible company when they come to need their goods
or services.
In The Snippet all advertisers are equal.
The Snippet changes each ad’s position each
week. This means that, during the 13 week or longer
advertising cycle, each advertiser will have the chance to appear
on the front page, back page and inside spread. In fact, since The
Snippet only carries 28 ads, has four pages and is a short read,
there is no ‘bad’ position for an advert.
The Snippet is a publication that people pick up
voluntarily and want to read, not one that is thrust through their
letterboxes unsolicited! Its content is fun, witty and intriguing
and people come back to it week after week for their own reasons,
whether they like horoscopes, recipes, jokes or the gadget reviews.
The Snippet’s readers generally live, work and shop
in the immediate area; just the people advertisers want to
attract.
Consumers generally prefer to ‘buy
local’ as there’s little point in travelling
for something you can buy just around the corner. Small and medium
sized businesses rely on this fact and it makes no sense for them
to waste money on advertising coverage that reaches far beyond
their immediate area. The Snippet is closely targeted in the
locality.
Having been independently assessed, it is safe to say that
The Snippet offers one of the most attractive business
opportunities in the UK when comparing the investment with the
potential return and net profit. Please provide us with your
details and we will be happy to send you further
information…
