Regional Consumer Magazine Publishing Business for Sale

Business description

Long established regional monthly magazine circulated by its unique distribution base throughout the South West of England with a loyal, responsive readership boosted by very high pass along rate. Focused on positive living, green and eco issues together with alternative health, mind, body & spirit topics, readers are well educated, well heeled and well informed. The current owners have invested considerable time and energy refining the distribution network for the title, building the database of advertising prospects and readers, as well as improving the design, content and appeal of the magazine. Advertisers include complementary health therapists, alternative health centres, manufacturers of health products, including vitamins, supplements and natural bodycare lines, festival and event organisers, health food stores, etc. The title is being sold as one of its directors is now preparing to emigrate and the remaining director has too many other commitments to do the magazine justice. Neither director has worked full time on the title as both have other joint and individual business interests.

Property information

Location:

The distribution is Devon, Cornwall and part of Somerset

Other information

Expansion potential:

When acquired by the current owners plans were developed to roll the title out to other regions to utilise common editorial content, attract more national advertisers, as well as maintain a local/regional feel for each edition via the inclusion of news and calendar events local to each edition. There is also considered to be a huge and largely untapped potential from the title’s website which has also suffered from neglect due to time constraints.

Other areas ripe for development include the introduction of regional events including courses. For these reasons and others the title could well have appeal for a health store chain or network of alternative health practitioners or perhaps an established events business as a self liquidating communications medium.

Competition / Market:

There is no direct competitor covering a similar area. However, there are 2-3 considerable smaller publications covering a limited geographic area within the region.

Support & training:

A thorough handover would be given to the prospective owner.

Reasons for selling:

The title is being sold as one of its directors is now preparing to emigrate and the remaining director has too many other commitments to do the magazine justice. Neither director has worked full time on the title as both have other joint and individual business interests.