Magazine Natural History Species For Sale

Business description

Asking price includes:

Annual turnover of approximately £160,000
Profits available to the Owners of the business of approximately £70,000pa

Loyal advertising base
Loyal worldwide subscription database
Predominantly A, B and C1 readership
Very high levels of awareness worldwide
Listings in over 440 High Street superstores
Sold in approximately 900 independent newsagents
Excellent portfolio of well respected freelance contributors
One of only two publications in its sector worldwide
Over fourteen years of successful operation
Superb growth opportunities
Training and handover
Goodwill
Website

Launched in 1994, this magazine is one of only two titles in the world concentrating on this specialist pet and wildlife subject. Focusing solely on a specific species, this magazine was launched to cover all aspects of breeding, conservation, health and welfare, both in captivity and in the wild and is crammed with recent news and authoritative articles about the subject, their habitats and conservation. It also features reviews of conferences, conventions and exhibitions right through to husbandry and healthcare as well as other nature related features that are appropriate to the interests of the passionate readership.

Published monthly in regular magazine format, this high quality, glossy magazine has a print run of over 7,000 and is available through subscription as well as listed in over 440 major UK high street retail superstores and 900 independent newsagents. A significant proportion of the revenue comes from full colour display advertising placed by major advertisers from within this sector, keen to target the predominantly A, B and C1 readership.

Everyone with any kind of interest within this area will know of this title with sales coming from over 56 countries worldwide including the US, Australia, South Africa, Canada, South America, all parts of Europe and the Far and Middle East. With high production values and the stunning photography that can only be associated with nature related magazines, this publication carries a wide-ranging mix of editorial contributed by some of the most knowledgeable writers in the sector. Articles by leading experts, bringing exciting and informed insights into the subject, their care in captivity, ecology and conservation from field projects across the globe are packed into each edition. Stunning photographs by leading wildlife photographers capture the fascination of the subject matter and the spectacular places where they live.

Overall editorial control of the magazine resides with the owners of the publication and typesetting, graphics and compilation are all done in house whilst most of the content is outsourced to freelance contributors. Print and distribution is also outsourced.

This is a growing publication, well known and very well established within its sector. It is regarded as a leading authority on its subject and owners of this business could easily travel the world visiting conferences and conventions as well as some of the world's most fascinating collections.

With annual revenues of approximately £160,000, split almost equally between magazine and ad sales, this project represents an excellent opportunity to acquire a leading niche title with good circulation and a solid repeat advertising revenue base.

There is enormous untapped growth potential, particularly in the USA, with expansion prospects for a new owner to acquire a unique business with the added benefit of almost unlimited travel around the world

Property information

Lease terms:

The business is currently run from the offices of the design agency of the current owners, however, the business is easily re-locatable and can be run from anywhere in the UK or overseas.

Other information

Competition / Market:

Very well established and enjoying high levels of awareness around the world within its sector this business operates on a very modest advertising budget. The business enjoys high levels of repeat business, both in terms of magazine sales and advertising revenue, and the most effective form of marketing, word of mouth recommendation, is testimony to the excellent reputation the title has. The business has a very well designed, informative and easy to navigate website that is now ready for upgrading. It includes media pack information available for advertisers in addition to the ordering of back issues and other publishing data. But there is now a real opportunity to develop e-marketing and other sales initiatives

Support & training:

The owners will provide full business familiarisation, training and handover to ensure a smooth transfer to new owners, even to the extent of retaining some on-going involvement, subject to negotiation.

Reasons for selling:

Having published the title for the last fourteen years in conjunction with their other design related business interests, the current owners are approaching retirement age and feel the time is now right to pass the title on to new owners to realise the full potential that undoubtedly exists