Internet Mail Order Company Golf Equipment Clothing Accessories For Sale

Business description

Since inception over 25 years ago this enthusiastic online and mail order golf equipment company has established itself as a leading provider of discount golf equipment, boasting some of the most competitive prices in Europe for today’s top brand equipment, footwear and clothing.

Today the business has an impressive and growing database of regular clients and a reputation for delivering the most wanted, up to date, products at everyday low prices. All items are delivered in the quickest possible time (mostly within 24 hours) to ensure complete client satisfaction.

The company is well recognized and highly respected in its field, and has continued to go from strength to strength by consistently offering the very latest in golf apparel at very competitive prices. It is also currently starting to develop its own brand of equipment and clothing as a result of its strong market presence and customer loyalty. This alone will have a significant effect on future revenues and profitability of the business. This is an ideal business prospect for buyers seeking a future in Internet and mail order sales, which promises tremendous potential and has a history of strong growth.

Through its impressive and diverse range of products, the company constantly strives to improve its services and the satisfaction level of its clientele. Behind the scenes, the administration of the business ensures that the business responds quickly to customer orders.

Mail Order
The mail order service allows customers to purchase products by catalogue, these can be ordered via the Internet site and they can also be placed by phone or post. Catalogues are mailed on a regular basis to the extensive database.

The Website
The excellent website has a name that is easy to recall and has been designed for ease of use, making purchasing products as easy and enjoyable as possible. The website is fully secure to give customers total peace of mind and offers the convenience of placing an order at home or at work, 24 hours a day, 7 days a week. The website is divided into separate categories with an easy search and find facility and advanced search directory. The online selection of clothing, equipment and accessories is updated seasonally in conjunction with the mail order catalogue. The website offers a selection of popular brand name merchandise and special offers to online customers. The business also has an E-Bay presence under a separate name and is an approved E-Bay Power Seller with first class ratings.

Customer Service:

The business prides itself on taking customer services commitments very seriously. Whether customers place an order by post, telephone or online, staff ensure they are completely satisfied with the order. The company can boast 98 percent fulfilment rate of orders being dispatched the same working day.
Key Strengths:

The business retails a product range of in demand top brand golfing products from its website and mail order catalogue. The extensive professional website displays over 3000 stock lines in a stylish and tasteful way, it has a simple, secure on-line payment and ordering system with a quick find procedure and accepts payments by major credit cards.

This business has carved out a significant market share within its sector and consistently achieved excellent annual turnover in excess of £2.2million. The customer database is circa 75,000 postal and circa 50,000 e-mail contacts, many of which are repeat customers.

The business has created a comfortable yet professional working atmosphere with excellent customer and supplier relationships. This has been further cemented by the current staffs’ knowledge and expertise as well as their ability to multi-task where necessary.

Property information

Location:

There are leasehold premises available with the business comprising a secure industrial unit close to the city centre circa 3,200 square feet overall. Ground floor circa 2500 square feet, mezzanine circa 700 square feet. Current lease expires in 7 years. Current rental is circa £15,000 p.a. plus rates.

Should the buyer not wish to take on the leasehold property above the vendor is happy to sell the business as a stand-alone entity as it is truly relocatable.

Other information

Expansion potential:

Growth and Expansion:

There is unlimited potential within this business; the expansion possibilities are endless due to the fact the company’s structure is such so as to accommodate growth into new areas. The opportunity is ripe for a new owner to broaden the services and products still further by developing the “own brand” programme which is in its infancy as well as pursuing various licensing opportunities that exist to introduce new brands into the marketplace.

The web site is also a great potential source of new clients and further investment in updating the site would generate additional revenue. The company for the last 12 months have employed the services of a specialisedGoogle PPC consultant and the various keyword campaigns have returned some excellent returns on investment.

Key Opportunities:

Key opportunities include continued outsourcing and further development of both the order fulfilment operation and company call centre making the operation fully 24/7 both on line and offline, maximising sales potential.

Additional marketing initiatives targeting specific European countries where golf is experiencing massive growth represent huge revenue streams with some work already being done in relation to presenting the website with currency conversion charts and the like.

Competition / Market:

A large proportion of the business's revenue has been due to its excellent reputation for quality brand name products, extremely competitive pricing and fast turnaround service, which ensures word of mouth recommendations and a high level of repeat business and customer retention/loyalty. This together with the company’s high quality website and comprehensive catalogue publications (via direct mail) ensure the company profile is maximised.

Support & training:

Full support and training will be provided for a period of time to be negotiated prior to sale.

Reasons for selling:

Personal reasons

Trading hours:

Current business hours are; 0800-2000 via call centre ,Fully Interactive Website 24/7.